( MEET THE FOUNDER )

Meet Siena Hutchinson, the London-based founder of Hutch & Co. Siena’s creative journey began at Istituto Marangoni, where she graduated with a degree in Fashion Design. After realising the traditional fashion route wasn’t the right fit, she followed her entrepreneurial instincts and transitioned into freelance graphic design—an experience that allowed her to hone her visual and conceptual skills.

Eager to deepen her understanding of what truly drives a successful brand, Siena went on to earn a master’s degree in Graphic Design. This advanced training gave her the strategic insights and technical expertise needed to guide companies through the branding process.

Motivated by a desire to streamline workflows for her fellow founders, Siena launched Hutch & Co. as a branding studio with a modern, optimised approach. Rejecting the inefficiencies of a conventional agency, she built a model that delivers high-impact results without unnecessary long timelines. Her goal is simple: empower clients to focus on growing their business while Hutch & Co. handles the brand-building details—on time and with maximum impact.